Habitat — identity work for a modern housing project.
Habitat is a brand new collaboration between private investors and state authorities to explore new ways to bring young adults their first own homes. The brief was to find an economically effective and visually striking way to communicate the brand through a variety of channels.
My role concept, creative direction, art direction, graphic design
Habitat is challenging & redefining, sustainable & affordable, young & attractive.
Personalized
business cards
Minimalistic website to manage your Habitat
Palette Soft and edgy at the same time — a palette that exudes sustainability, clarity and youthfulness.
Material Natural, unbleached and recycled sustainable materials.
Personal touch The human aspect: move in, make an impression, make a mark, make it your own. In its core simple and sustainable products of good quality, chosen with economical, ecological and social sustainability in mind.
Campaign idea:
“I’ll do as I want”
Idea for a future campaign when reaching future tenants. “When I have my own home — I’ll do as I want” is the keynote for this drive. When you’re on your own — figuratively and literally — you’re your own boss. Which means you’re free to use toasts as bracelets, candy as tape or turn your organic pak choi into a bag.
